FOOD REEL: DUNKIN' DONUTS
Dunkin' Donuts challenged us to re-think the way we visually displayed the food/drink across all channels.
Our solution was to create "The Dunkin' Food Photography & Video Principles" and they consisted of the three basic rules:
FOOD FIRST The food/drink is always the hero. All the focus of our photography should focus directly on the food.
NATURAL ENVIRONMENT All photography should feel authentic and relatable through color, style, texture and movement.
APPETITE APPEAL All products should look tasty and inviting. Special attention should be given to unique product attributes.