LeBron James "Be with the King"

An efforts to promote Dunkin' Donuts and Baskin Robbins in China and Taiwan, Dunkin’ Brands International expanded on a simple concept. In its "Be with the King" campaign, it used the universal appeal of taking pictures with celebrities and sharing the picture with friends to make visiting its stores into an interactive event by giving the opportunity to take and share a picture with a cut-out of brand ambassador LeBron James, using a mobile app and social media.